Why it's important to have access to and control of your own platforms
Have you ever found yourself waiting on a tech expert to update your website, load a new blog, or remove a product? While outsourcing tasks is a smart move in business, my inner control freak insists on understanding the ins and outs before handing over the reins or as part of a service I’m paying for.
Whether it's your website, email marketing platforms, social media, or CRM, there's immense value in business owners having a solid grasp of best practices to ensure their operations run seamlessly.
Empowerment through Platform Ownership
Natural disasters are a stark reminder of why business owners should have access to their website platforms. Keeping apps and websites updated ensures that customers are informed about your business status – whether you're open, handling orders, providing services or if you are operating out of temporary premises.
Guardianship of Digital Assets
Raise your hand if you've heard of website designers disappearing, leaving clients stranded without platform access. Or social media managers controlling all graphics but refusing timely amendments without hefty fees? Life happens, and if your tech support faces a personal situation, waiting for changes isn't an option. Immediate action is essential.
Strategies for Platform Independence
I'm not suggesting you become a web design expert overnight. A reliable tech support guru should encourage and assist your education, ensuring you have some independence over your business platforms. Request a one-on-one handover meeting or create step-by-step instructional videos for specific tasks. You can still outsource tasks while maintaining the ability to handle them when necessary.
If you're pressed for time but don't want educational gaps hindering your tech understanding, I highly recommend the Digital Wing Woman’s Roadmap. It's packed with step-by-step guidance, covering everything from understanding what platforms you might need to create effective funnels, setting up email marketing, leveraging Canva, and mastering the latest social media platforms.
